TikTok is introducing a new feature that enables them to cut down on the volume of AI-made media appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread launch. This development aligns with a rise in content created by AI, driven by recent content generation software.
AI Proliferation Online
Studies have shown that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a label for inferior, bulk-generated content that is often illogical or bizarre.
Our research shows that a lot of users appreciate content created using AI tools, from computer-generated images to informative clips, and we want to provide users the power to see more or less of that, according to their own likes,” commented a company executive.
Scale of AI Content
TikTok announced that there are now 1.3 billion videos on its network identified as artificially created. Collectively, over 100 million media items are submitted to the service each day, making AI-generated material a minor part of its complete catalog.
Customizing Your Feed
Users will be able to reduce or increase the volume of AI content they see by opening the content preference feature in the application and choosing “AI-generated content”. Additional categories that currently be adjusted under the filter cover politics, style, cosmetics, and movement.
Platform Guidelines
The platform’s rules oblige content makers to tag “realistic” AI-generated content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.
In addition, the app will now attach an AI-generated watermark to content created with its built-in AI features, or flagged by an cross-platform project for spotting content made by AI. This measure is designed to help prevent users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is furthermore establishing a $2m educational fund for experts and groups to create informative material about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in educating programming and robotics.
Moderation Strategy
The platform has defended its moderation strategy, following discussion over plans to lay off hundreds of safety staff in the UK. It is expected to reduce 439 jobs in its user protection division in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official explained that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it gets reviewed by people. TikTok stated a 76% decrease in shocking and graphic content reviewed by content reviewers over the past year due to the use of its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
